Newsroom Visualisations
The newsroom is changing fast into an automated story-centric hub
I made three state-of-the-art visualisations in preparation of a new understanding of the media & news content. Three new ways of looking at the news life cycle, content planning & media production chain for each story in a 360 story-centric approach.
NEWS LIFE CYCLE
Every story has a start, middle and ending. In many ways an evolving story leads to new insights with new impact. Purpose of a good news storytelling is informing as fast as possible on the facts. But also providing different views on these facts with additional information to help people understand the story better.
Traditionally there is a hype cycle on new stories. There is a limited time before they become ‘old news’ and the public looses interest in the story hype. Having a view on these arcs, and especially how the influence eachother would be a step forward
CONTENT PLANNING
Somebody changed the job: Traditionally stories needed to be managed throughout the day on TV and RADIO at fixed times and formats. Through internet and social media, distribution and touchpoints have exploded. Having a new view on what is publishedwhere with immediate ROI impact feedback has become necessary to manage resources. Furthermore this sequence of publications and conversations make the news life cycle and need to be managed carefully to maximize impact at core high value moments like a 19 o clock news.
That’s why we created this news watch, where you can see planning in white, the story hype cycle in orange and the many publication points in different colours througout the day. The lines in between planning and publication points define each media content supply chain to get the job done.
CONTENT SUPPLY CHAIN
When a story breaks and publications are planned, journalist and crews scramble to get the job done. Because of the different formats the publication needs, this has different needs and ROI expectations. The process of tmaking these stories mostly stays the same. It’s the way it is done, with a certain expected product value that has changed. It’s important every content supply is defined from the start so everybody involved knows what is expected.
